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The Camaro Book



Low Key in L.A.
A Stripe-less Bumblebee Debuts out West.

by Hib Halverson, Content Director
 

Design Chief, Tom Peters, and Designer, Sing Yup Lee, present the 2010 Camaro to Los Angeles media. Image: CHpg Staff.

It was petty basic–a yellow, 2010 Camaro RS rolled onto a turntable at GM's secret, West Coast Design Studio. A low-key, but proud, Tom Peters, the car's exterior design Chief, told a select group of Southern California press a lot of what he couldn't say for the last 30 months.

 Ok. It was a development vehicle, built to production-intent, but it was the closest thing anyone had seen on an official basis to the Camaros we'll all be able to buy next Spring. At auto shows, worldwide, it'd been two and a half years of all-Concepts, all-the-time. Numerous "spy shots" of undisguised Camaro protos. Seemingly viewed by billions, a video of an SS at the Nurburgring. We had Transformers–eventually in an IMAX version, no less–with a sequel (Transformers: Revenge of the Fallen) on the way. All the while, millions of hits on this web site, but all that was an appetizer with no meat and potatoes...until Monday, 21 July, 2008

Actually, the Los Angeles reveal of the new Camaro was a refreshing change from media dog-and-pony shows we've attended in the past. GM Designer, Sing Yup Lee, simply drove the car into the display area at GM's Design facility in North Hollywood, California, got out of the car, then, let it "speak" for itself.

When Camaro fans who've followed the car's evolution here on the CHpg, first see a production '10, they'll realize that, when GM kept saying that production will be very close to concept, they weren't BS'ing. It is utterly amazing how much of the Concept's appearance was "productionized".

"I mean, look at this," a smiling Tom Peters told the Camaro Homepage, "the hood perimeter is within 1-mm of the Concept! There are other differences, too," he continued as we kneeled at the front of the car, "but they're small things...like the offset of the front fascia from the grille, for crash (so the car can pass frontal impact crash testing) is a little more on the production version. The headlamps are different. The concept used LEDs. These are HID.

"Look at this Bow-Tie. I wanted it not as 'fat', so it's wider, but not as high. Much better, I think. The 'RS' emblem is new. And," he pointed at the roof, "it's higher, to get more headroom, but it still has what I call the 'reverse mohawk.'"

Peters also pointed out that the cold air intake, shown on all the concept cars, only made production on the SS models. Base cars, with the V6 engine, will not have that intake

Tom Peters' thinner, wider gold Bow-Tie. Image: CHpg Staff.

The production sideview mirrors are larger and shaped for Federal safety standard requirements. Image: CHpg Staff.

The RS badge, signifying a special trim level which can be ordered all Camaros, and HID headlights were not seen on the Concept cars. Image: CHpg Staff.

As Tom and I continued our walk-around, I figured it had to be some kind of first for a production car to match a concept vehicle so closely. The sideview mirrors are somewhat larger to meet Federal requirements. Same with the side marker lights. The wheels on the RS are 20s, but Concepts had 21s. In fact, there are a bevy of wheel choices for the new Camaro, 18s, 19s and 20s.

The "Camaro" nameplates on the front fenders are all silver instead of silver with red accents. The door handles are not recessed and are a little wider to make them more ergonomic. To stiffen the structure, the production car has a B-pillar, whereas the Concept was a hardtop. In order to: 1) meet Federal crash worthiness requirements relating to fuel filler pipes and 2) make room for the top hardware we'll see on the 2011 Convertible, the gas filler moved from the top of the rear deck to the upper part of the rear quarter panel.

The reverse lights were moved outward. The taillights are slightly different. The exhaust tips are not quite as large and there are two different sizes: smaller for V6 and bigger (but still smaller than the Concept tips) for V8s.

Chevrolet announced three engines, all with six-speeds: a 7000-rpm, 304-hp, 3.6L direct injection V6, manual or automatic; the 396-hp, 6.2L L99/auto. V8 with AFM and the 422-hp, 6.2L LS3/man. V8. We asked Cheryl Pilcher about the much-rumored, turbocharged, inline four-cylinder  engine. "Right now, we've got (V6) fuel economy the competition can't match–26 miles per gallon, highway, but all things are on the table, now. That'd have never been on our radar two years ago. I wouldn't say a four cylinder is planned, but under present conditions, nothing gets ruled out."

Chevrolet's Camaro Product Manager, Cheryl Pilcher, discusses fuel economy and other details with West Coast reporters. Image: CHpg Staff.


North American Chief Engineer, Al Oppenheiser has been on the new Camaro since the start. He was in charge of engineering the Concepts and, once final development moved from Australia to the U.S., he got the Chief's job. We asked him about final preparations for regular production. "We had our 80% calibration ride at the end of May and we're going to do our 99% cal ride the middle of next month," he said. "We're set to start pre-production on the 19th of September."

We learned from GM sources that the final build of development vehicles took place on 21 July. The first run of saleable units, which some on the "outside" refer to as "pilot cars," begins in early November. Normal production begins in mid-February of '09.

 It's amazing how effective GM's "hype" of the Fifth-Gen car has been. The General milked 30 months of buzz out of a squadron of globe-trotting show cars, leaked video and stills along with product placement in a movie blockbuster. Tom Peters told us a story about how executives agonized over the cost of shipping one of the Concepts to auto shows in Brazil. After they did it, Tom told of his boss, 2nd Gen owner and GM. V.P. Global Design, Ed Welburn, flying into Sao Paulo to find the city plastered with billboards showing the Camaro Concepts and the Brazilians going nuts about the car.

Al Oppenheiser is the Global rear wheel drive platform's Chief Engineer in North America. What you feel, hear and brag about when you finally drive one of these cars will be much influenced by decisions he's made.  Image: CHpg Staff.

"This car is big in China," Tom Peters continued. "Few Chinese know its name is 'Camaro' but, since 'Transformers' was big in Asia, they are crazy about the car and just call it a 'Bumblebee'. It's cool that the design is so successful across such a wide range of people and tastes."

What we saw last Monday out in L.A. was impressive. Our brief experience with the car  left us with these preliminary observations: The production-intent Camaro looks great on the outside. It's design is "as advertised", ie: it's the "less retro" than the Dodge Challenger and the For Mustang, but the inspiration of the '69 Camaro stands out very strongly. The interior is comfortable, well-executed and somewhat more spacious than was that of the 4th Gen cars. After 20 years of Camaros with hatchbacks, having a trunk is a different feeling. The RS option adds a lot of nice appearance items to the base Camaro exterior. We'll bet a lot of V6es will be ordered with the RS package. 

CHpg Staff.

What we didn't get to see last week was a Camaro SS. No telling when Chevrolet is going to let us close to one of those but, we can tease you a bit about the SS when we post an exclusive, in-depth technical article on the Camaro SS's, 422-horsepower, LS3 engine. We'll be putting that article up very soon here on the Camaro Homepage.

For video coverage of the Warren, Michigan reveal of the new Camaro, click here.